our era. period.

Tom Friedman:

Leaders, companies or individuals guided by situational values do whatever the situation will allow, no matter the wider interests of their communities.

“I’ll be gone when the bill comes due.”

People inspired by sustainable values act just the opposite, saying: “I will never be gone. I will always be here. Therefore, I must behave in ways that sustain — my employees, my customers, my suppliers, my environment, my country and my future generations.”