invader of brains

In the competition for space in our brains and in the culture, the effective combatants are the messages.

The biosphere: an entity, composed of all the earth’s life-forms, simple and complex, teem­ing with information, replicating and evolving, coding from one level of abstraction to the next.


Memes emerge in brains and travel outward, establishing beachheads on paper and celluloid and silicon and anywhere else information can go.

They are not to be thought of as elementary particles but as organ­isms.

The number three is not a meme; nor is the color blue, nor any simple thought, any more than a single nucleotide can be a gene. Memes are complex units, distinct and memorable — units with staying power.