You are your search filter

The Web is its own universe, and our minds would likely collapse if we tried to perceive its vastness.

Without a meaningful interface and a meaningful filter, we would be utterly lost in information overload. As any artist can tell you, the value of the work lies as much in what is left out as in what is kept in.

The word for what should be kept in and what should be left out is ‘relevance’, and there are nearly as many different approaches to relevance as there are websites. Some people use demographics. Some people use history. Some people use social tagging. Some use contextual recommendations.

VortexDNA’s approach is to use the humanity of the individual.