a report.
“We find that Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, retail sales, and travel behavior. Even predicting the present is useful, since it may help identify “turning points” in economic time series. If people start doing significantly more searches for “Real Estate Agents” in a certain location, it is tempting to think that house sales might increase in that area in the near future.”