It’s one thing to work toward a worthwhile goal, pursuing it in an economically disciplined and profitable fashion. It’s quite another thing to make profit your primary goal and the measure of everything else.
Society’s welfare hangs upon the difference.
The difference, moreover, is immediately recognizable in all concrete human contexts where people are actually paying attention to each other.
It’s the difference between serving each other’s needs as effectively as possible, and using each other.
To succeed in this would be to obliterate ourselves.