During a trip to China, Mike Lin was shocked to find a Coke can with a ring pull-tab.
The ring pull, also known as a rimple, haven’t been used for decades due to sharp edges and litter. A 1975 patented “stay-tab” offered a safe and more environmentally responsible solution now on virtually every aluminum beverage can. “The design is delightfully simple and keeps the tab attached to the can…”
But Coca-Cola is using the pull-tab in China, an “arguably less responsible packaging solution… an obsolete, dangerous and environmentally irresponsible packaging solution… a fraction of a cent cheaper solution….”