I wrote this post about a year-and-a-half ago. In it, I described my vision of the world to come in the form of the shifts that are happening:
Behind the PC to Mobile shift, there are four key elements to my philosophy about this ‘Emerging’ Internet that I want to elaborate on in this Tech Talk. First, even as the PC Internet has been wonderful in helping us navigate the Reference Web, it is the mobile Internet will help us build sensors into the Live Web. Second, what search was to the PC Internet, subscriptions will be to the mobile Internet. Third, advertising as the dominant business model on the Internet will give way to “invertising” on mobiles. Finally, this new world will first be visible in emerging markets like India – and in this new world will rise the next Google.