the kardashian unit

Ethan Zuckerman is musing, “The Kardashian is a unit I proposed a few classes back as a measure of attention.” 

A Kardashian Unit is the amount of global attention Kim Kardashian commands across all media over the space of a day.

We determine a Kardashian by measuring the percentage of media dedicated to Kim Kardashian.

For example by using Google Insights you can discover the Kardashian Unit for global warming is merely 11.