The Achilles heel of Facebook

Incisive summary of Facebook:

“It spends my social capital inefficiently, making me look like a doofus. Moreover, it uses up my social capital in ways that don’t benefit me. How long will it take members to figure out that Beacon is a Freudian revelation of a system designed to feed, vampire-like, on your social energy while minimizing the creative latitude you have to grow, add value and collaborate with your peeps?”

Somewhat summarizes, ey?

“In tribal cultures, your identity is completely wrapped up in the question of how people know you,” he says. “When you look at Facebook, you can see the same pattern at work: people projecting their identities by demonstrating their relationships to each other. You define yourself in terms of who your friends are.” – Michael Wesch in the NYTimes, via Susan Mernit