We need to find a way to unite the professions. And there is a way. We’re just not very good at it, and keep getting in our own way.
Don’t focus on the profession. Don’t even focus on the firm.
Focus on the customer.
Focus on the customer.
Focus on the customer.
A firm that unites around the customer unites all it does.
And becomes a formidable force.
Want passionate users?
Get passionate employees first, and nurture their passion