Advertising in Politics and Pork

The Ethicurean [moved the white marble farms location] food blog points out:

Cargill Meat Solutions’ has a site for its own brand of specialty pork, Prairie Grove Farms, which is grown by an “exclusive network of family farmers in Iowa and Illinois.” The brand’s home page states:

Prairie Grove Farms controls the integrity of its branded, premium pork products from conception to consumer. Today an important word to keep in mind is “traceability.”

If the person behind the counter where you buy your pork can name the farm that raised it, you are taking a step in the right direction. [emphasis added]

But, Cargill does not make public the names of the farmers raising their product.

“Traceability”? Traceable baloney.