an open web’s firefox filosophy:

If Mozilla stepped into the movement building game, it would clearly have a head start: 170 million people who use Firefox and a killer track record building community.

However, there is also a critical piece missing: the ability to help large numbers (millions?) of people make the shift from being a consumer to being contributor. Not contributors to Mozilla Project code. Or even to documentation or marketing. Rather, imagine 170 million contributors to the project of making the open web stronger, better understood and more resilient. This would be very cool movement indeed.