If you’ve got a cell phone or an Internet connected PC, you can listen to “local” radio stations anywhere and read “local” newspaper stories from anywhere. So why do the so-called “local media” keep pretending like only nearby people are listening and reading? It’s time the industries opened their eyes to the new reality: Nothing is local anymore. And it’s a huge opportunity.
The new mantra should be: Cover local events exclusively, but for a global audience. [The Raw Feed]