This book teaches you about ‘marketing weasels’ and how they get your money.
After reading it Jeff Atwood said, “We human beings are a selfish bunch, so it’s all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest.”
Williams-Sonoma couldn’t sell their first bread machine until they added a ‘deluxe’ model. Customers soon rushed to buy the cheaper original.
We are all nuts.