The two problems by Seth Godin
The first problem is the problem.
The second problem is your inability to admit the problem, talk about the problem and ask for help in solving the problem.
The first problem is that your customer service is lousy, you are an alcoholic, your products are boring, you don’t treat your employees well.
None of those problems are going to go away.
None will go away, that is, if you don’t acknowledge them, clearly and loudly and often. And ask for help.
If you don’t measure the first problem, then you have a second problem.
If you don’t measure the first problem, it’s not going to go away, is it?