But of course it is!
That’s exactly your role; that’s exactly the built environment as it’s now experienced by the majority of the American public. “Architecture,” for most Americans, means Home Depot – not Mies Van Der Rohe. You have every right to discuss that architecture. For questions of accessibility, material use, and land policy alone, if you could change the way Home Depots all around the world are designed and constructed, you’d have an impact on built space and the construction industry several orders of magnitude larger than changing just one new high-rise in Manhattan – or San Francisco, or Boston’s Back Bay.
You’d also help people realize that their local Home Depot is an architectural concern, and that everyone has the right to critique – or celebrate – these buildings now popping up on every corner.
If critics only choose to write about avant-garde pharmaceutical headquarters in the woods of central New Jersey – citing Le Corbusier – then, of course, architectural criticism will continue to lose its audience. And it is losing its audience: this was unanimously agreed upon by all of last night’s panelists.