There is no universally accepted theory as to what the word “existence” means.
Literally, it means “standing out”…wiki
It’s really hard to get people into your investor pipeline. It’s even harder to get a check from them. But if you can keep them tuned into you, your business and the market over time, you not only keep them reminded of your existence, you also have the best opportunity to engage them further and further into your project until at some point, they pull out the checkbook. – Jordan Mitchell