Fred Wilson has an interesting idea:
“Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item. It’s word of mouth marketing, referral marketing, but with one important difference. The consumer is the retailer.”
“The thing I want to eliminate is FRICTION. I want to supercharge commerce.”
“I am done with the old way of selling goods.”
“I don’t want to buy from an institution. I want to buy from my friends. And I want to sell to them.”
Can’t you just imagine the confrontation of economists? Roll over Adam Smith.