crashing while chewing

I was wondering if this matter would gain traction:

Snacking at the wheel can affect vehicle control to a similar extent as using a hands-free phone, and is actually a causal factor in more crashes. So far, though, there has not been a controlled empirical study of this problem.

Source: “Crash dieting: The effects of eating and drinking on driving performance”
Accident Analysis & Prevention, Vol. 40, Issue 1, January 2008, Pages 142-148