compulsion loop

Adrian Hon:

Someone is making a lot of money out of this.

A new breed of computer games is creating compulsive behavior.

Isn’t the entire point of games that they are more engaging and fun than poor, passive TV? Yes, TV shows are driven by commercial motives and try to be just as manipulative as games with their incessant cliffhangers, but a show with cliffhanger every 30 minutes pales in comparison to games containing ‘mini-cliffhangers’ every 30 seconds.

Nota bene: “Developers aren’t doing this on purpose.”