Blow right through mere sustainability

The question we must face is: what do we want? We should want to abandon that which has no future. We should blow right through mere sustainability. We should desire a world of enhancement. That is what should come next. – Ken Novak

In 1998, I had it figured that the dot-com boom would become a dot-green boom. It took a while for others to get it. Some still don’t. They think I’m joking. They are still used to thinking of greenness as being ‘counter’ and ‘alternative — they don’t understand that 21st-Century green is and must be about everything — the works. Sustainability is comprehensive. That which is not sustainable doesn’t go on. Glamorous green.