Behind bad behavior

The PURE Management Group is one of several firms that paid Paris Hilton perhaps $200,000 to party at a nightclub. A private jet is standard in these contracts, a luxury suite, a sumptuous dinner and free booze.

An upcoming nightclub opening has booked Britney Spears. A table next to Spears can cost $50,000. Tickets through the door will sell for $250.

For nightclub operators, it has become the standard way of getting their establishments known. Athletes see payments from $5,000 to $30,000 and models from $2,500 to $25,000. [story]