A good-looking man approached 120 women in a night club over a period of three weeks, and asked them to dance. It was in the name of science – the man was an assistant to the psychologist Nicolas Guegen. Remarkably, of the 60 women who he touched lightly on the arm, 65 per cent agreed to a dance, compared with just 43 per cent of the 60 women who he asked without making any physical contact.
BPS Research Digest: The power of a light touch on the arm
…when men make this light touch on the women’s arms, they are perceived as more dominant which is an attractive trait associated with status.