27% of our population, the Net Generation was born between 1977 and 1997.
- they prize freedom;
- they want to customize things;
- they enjoy collaboration;
- they scrutinize everything;
- they insist on integrity in institutions and corporations;
- they want to have fun even at school or work;
- they believe that speed in technology and all else is normal;
- and they regard constant innovation as a fact of life.