81 million Americans

27% of our population, the Net Generation was born between 1977 and 1997.

Eight traits have been identified.

  1. they prize freedom;
  2. they want to customize things;
  3. they enjoy collaboration;
  4. they scrutinize everything;
  5. they insist on integrity in institutions and corporations;
  6. they want to have fun even at school or work;
  7. they believe that speed in technology and all else is normal;
  8. and they regard constant innovation as a fact of life.