“Another human failing stems from the nature of happiness. In the short run, people’s happiness is often shaped more by how many “positive events” occur in their day than by the arrival of one important piece of good news. Winning $100,000 in the lottery feels almost as good as winning $1 million. We therefore look, consciously or not, for small but repeated successes when we should be shooting for “one large win.” It’s easy to see why: Big payoffs come only rarely, and perhaps late in life; in the meantime, who wants to keep on feeling like a loser?”
Nonetheless, getting out of our comfort zones is good for innovation and thus good for the economy.”