Seth Godin says, “You can’t have a bad table.”
He’s talking about being shuffled to a cramped and noisy table at a restaurant.
He says, “…you need to figure out how to improve your lesser offerings. Maybe the table in the worst location comes with a special menu or a special wine list or even a visit from the chef. Maybe the worst table, for some people, becomes the best table because of the way you treat people when they sit there…
Treat different people differently. But don’t treat anyone worse.”
He’s talking about paying attention to fairness.