Hollow Social Networks: The number of users, active and actual, could be as small as one-third. And nearly one-half of user accounts could be fake or contain no user profiles.
This has given rise to a growing services sector where it’s easy to buy “friends” and “followers,” by the thousands, and “likes” by the tens of thousands, for a low fee. This can jumpstart a marketing campaign if it makes it onto a top trending list. Buying such services will also help contractors meet performance goals set by clients and trigger payments.