fake reviews

NYTimes:

…a leather case for the Kindle Fire was receiving the sort of acclaim once reserved for the likes of Kim Jong-il. [!]

Hundreds of reviewers proclaimed the case a marvel, a delight, exactly what they needed to achieve bliss. And definitely worth five stars.

Reviewers are paid for?! Yuck.

When the package arrived it included a letter extending an invitation “to write a product review for the Amazon community.”

“In return for writing the review, we will refund your order so you will have received the product for free,” it said.