“long tail” for nonprofits

Worldchanging thoughts and comments about internet utilization in the nonprofit sector.

Nonprofits tend to be mission-driven and not enamored of cutting-edge new technologies unless it’s very clear that they create a benefit, and are easy for non-techies to use. So adoption of new applications and new thinking about network approaches has been slow.

…but the point is that the NPO world is changing, and that change is driven in part by access to inexpensive technologies that can extend the capabilities of the smallest organization.

“…more small nonprofits are appearing with better (generally web-based) tools for accepting donations, and this potentially changes distribution of donations, and facilitates a “long tail” in the nonprofit realm.”, says Jon Lebkowsky.