OK, here’s the weird part.
Vowels pull on our brains.
“I”s pull us differently than “O”s.
A curious pattern shows up.
Ice cream companies mix lots of “O”s and “A”s
Rocky Road, Jamoca Almond Fudge, Chocolate, Caramel, Cookie Dough, Coconut
But the cracker brands stick pretty much to “E”s and “I”s.
Cheez It, Wheat Thins, Pretzel, Ritz, Krispy, Triscuit, Chips, Biskit
But Why?